Slogan Five

September 10, 2007

“The cinema of revolution is at the same time one of destruction and construction: destruction of the image that neo-colonialization has created of itself and us, and construction of a throbbing, living reality which recaptures truth in its expression.”Octavio Getino and Fernando Solanas

If presented with paltry, ludicrous, distracting uses of a medium as its norm, we must model its life-affirming, idea-stimulating, community-enabling applications. YouTube documentaries primarily replay, refer to, de-construct and re-construct mainstream media or other distractions or parentheses from daily life: kittens, comedians, clips-already-aired. YouTube registers a state of media post-colonialization where many of technology’s new makers won’t think past the society’s quieting confections. “Just as they are not masters of the land upon which they walk, the neo-colonized people are not masters of the ideas that envelop them,” Getino and Solanas theorize about Third Cinema in terms of haunting similarity to those which might describe the images of our place and time.

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