On SCALE

September 14, 2007

“SCALE: Ending the BUSH AGENDA in the Media Age”
A documentary video by Alexandra Juhasz featuring Antonia Juhasz; 60 mins, 2007

In a time of illicit war, unchecked corporate greed, and a presidential regime that supports such indecencies, two sisters take the media into their own hands seeking change. Antonia writes a potential anti-Bush bestseller for a mainstream publisher and goes on a corporate book tour. Alex documents her sister’s “scale-shift,” following Antonia’s ups and downs on the road. Divisions and connections between the sisters mirror those within the left itself, as the sisters experience the power of individual action, media attention, and grassroots movements for social justice.

What is SCALE?

The SCALE distinctions of our time are not merely an effect of ready access to capital, but of the linked availability of celebrity, media, mobility of information, immensity of attention, capacity to network, and access to others with similar power.

SCALE is about the rampant and seemingly uncheckable expansion of dimension for those who have power—be they corporations, this nation, the corporate media, or the elites who run and profit from them—and whether there is an associated diminishment of scale for the rest of us.

What is the worth of local action in this system that values global attention?
What is the meaning of small-scale decency in the face of international greed?
How do we map and calculate the might, reach and effect of collective work for change? How must the nature of social action and political organizing transform to meet the awesome enormity of global corporate media might?

Can we end the BUSH AGENDA?

THE BUSH AGENDA, by Antonia Juhasz for ReganBooks, HarperCollins Publishers, exposes the Bush Administration’s use of corporate globalization policy as a weapon of war in Iraq, the Middle East—through the U.S. Middle East Free Trade Area and the Iraq Oil Law—and across the world as it builds a Pax Americana. Tracing 25 years of corporate globalization policy, it reveals the history and key role of U.S. corporations in the creation of the Bush Agenda, focusing on Bechtel, Lockheed Martin, Chevron, and Halliburton. It concludes with specific achievable alternatives for a more peaceful and sustainable course.More info on antonia’s site: http://www.thebushagenda.net and mine: http://pzacad.pitzer.edu/~ajuhasz/

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