YouTube, Popularity, Inanity, Fun!
November 15, 2007
So, after the class decided to study “popularity” on YouTube–my students making an end-run on my best intentions for the course (which were to hi-jack YouTube to make it work against itself by making it “educate”) by re-routing our attention back to what they really want from YouTube–we created an assignment, or contest really, where the student(s) who could make the most popular video, the one with the most hits in two weeks, would win a prize (an automatic A on the final). With a few notable exceptions, the videos are god-awful re-hashes of paltry popular culture. A few, the highest rated among them, are stolen music videos, re-uploaded. All the entries make use of erroneous or titillating titles, tags, and thumbnails mixed with ripped-off mainstream songs, artists, and images to make uninspiring, insipid, and inarticulate blips into the digi-sphere. Not that I blame them, they have studied YouTube seriously, and this is what they have learned works best on its pages.
Meanwhile, the very atmosphere of the classroom has begun to reflect not the (slightly more) studious air we had exhibited for the first half of the semester, but rather has become a fun free-for-all, where laughs, comraderie, and playfulness define our interaction. We get little done, learn less then we did before, and have a good time at it. Once again, the course well reflects what we are learning about digital learning and culture. We have often tried to parse out the differences between entertainment and education, and this section has been helpful at that.
So, interestingly, the class decided today that we’d had enough of the fun. The students’ best intentions seem caught between their interest in learning (the old or real way) and the fun they seem to have with popular culture and this inventive class that mirrors or remarks upon it.
For me, the few weeks we’ve spent thinking about popularity (something that has held little interest for me since Junior High when I chose against my feminist mom’s best intentions to be a cheerleader) has merely confirmed my worst estimations of YouTube, and the generation that loves it. It will be interesting to see what they wish to learn in our final weeks.