Next Week: SCALE

July 9, 2008

I actually started this blog, about exactly a year ago, on the behest of Yvonne Welbon (who’s all about social networking and indie media), the producer of my documentary, “SCALE: Measuring Might in the Media Age.” While there are several posts about the doc here, my blogging concerns are multiple (although certainly connected around media praxis, the integration of production, theory and politics), and I haven’t written about it for awhile, my attention, most recently on YouTube, blogging, and Vertov. This is also because SCALE’s been in a kind of snivvling dormant period, waiting to be wanted or relevant. And yes, at last, that moment is (almost) here!

I have been led to believe that on July 19 it will premier, on-line, on a yet to be named corporate documentary site (with ads cut in, yes, it’s true) that will itself launch on this date. SCALE’s premier is enshrouded in cyber-mystery, itself telling about the politics and practices of indie film and the internet. I’ve never met the people who programmed my film, the folks making the site, or those promoting the package, although they are super supportive on the phone. They do have all my materials. They are very psyched. I believe that they believe in the radical model of documentary distribution they will soon be unleashing. We’ll see. More soon…

Certainly, my site (www.scalethedocumentary) will be live by July 19.

SCALE has been a wonderful and hard project for me, and I am eager to see what it will become once people can actually see it. I know many on the left (including quite a few of those featured in the doc) find it a difficult film, perhaps the wrong film for this moment in its harsh look at some of our dirty secrets. I know it mixes things (the personal and the political, the small and the big) in ways people find disquieting. But you never really know a film until its audience sees it, and responds with sighs and laughs, and restless shifts in their seats, all of which I ‘ll never experience, given its on-line life.


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