Slogan Four

September 5, 2007

“Q: How do you explain the camera as a gun? A: Well, ideas are guns. A lot of people are dying from ideas and dying for ideas. A gun is a practical idea.
An idea is a theoretical gun.” Jean Luc Godard

The construction and dissemination of ideas, even “theory,” are critical to a project of cultural transformation. Non-specialists must contribute theory for transformation to be tenable. The comments application on YouTube radically opens access for the sharing of words but currently limits theorizing’s gun-potential through downsizing and dumbing-down, i.e. “hahahahaha.” An idea is a ludicrous pun.

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