Truth #1 is a deceptively simple start and intentionally so. It mirrors in its construction two organizing structures and conventions of the internet and the social media it spawns: namely, 1) many paradoxes structure the place and its experiences and 2) its user-experienced minimalism hides complexity (among other things):

  • What is the “real” internet? It is hard to see and thus hard to say. Is the internet the corporate overlay where the vast majority of us play? The protocols, controls and networks that underwrite this? The governments, corporations, and tech companies that own and write it? The deep web that sits below all that?
  • What is the “fake” internet? It is hard to see and thus hard to say. Is the internet the empowering, intoxicating illusions of freedom, democracy, self-expression, and openness that have been intentionally linked to an ease of use, abundance, and play thereby hiding its darker corporate, censorious, surveilled, controlled nature?
  • Why aphorisms? Like tweets, they can pack a wallop and they move swiftly and easily in relation to the norms of contemporary internet use. I suggest that they function with more power, and usefullness (at least for movements of social change), when they are associated with, and linked to, the complexity that comes with research, writing, data, community and context (see below):

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