Slogan Six

“The real crime of representation is representation itself.”
David MacDougall, ethnographic filmmaker

Media presentation on YouTube must be attentive to the ethics and power inherent in all acts of representation. Given the bounded terms of YouTube’s corporate ownership, and highly structured platform, communal authoring is possible but rarely taken advantage of while communal consumption is almost absent, by definition. Without community, there is no need or possibility for ethics, which are central to media praxis.

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10 Terms. 3 calls.

These are the central terms of Media Praxis and 3 related calls to action.

1) Marx. Those who make and control ideas make and control history. Cultural revolution is integral for social, political and material transformation.
2) Access. A greater number of individuals from more diverse cross-sections of society need to make, see, and understand radical or expressive media.
3) Process. How you make and receive media is as important as the object itself.
4) Praxis: Thinking is less effective when it occurs in isolation from doing and without a stake in the world.

5) Technology. The machines we use affect what we can produce. But machines are never enough, as You-Tube alone efficiently demonstrates. We also need:
6) Pedagogy. Also understood as a matter of access, it is always necessary to consider who is taught to be a mediamaker and with what orientation, skills, and values; and who is taught to be critical of the media, as well.
7) Producer: We need to expand the role of the artist/intellectual in society: who makes, when, what and with which supports. This begs us to consider the difference between a politics of self-expression and that of cultural revolution.

8)Participant: What is the role and who gets to be a viewer/critic, a participant, in media culture? Then, what is the role of emotion and identification?
9) Ethics: The lived power relations between humans that are mobilized by media production and reception are integral to its process and understanding.
10) Form. We are always debating: Do you need radical form to convey revolutionary messages?

1) Media Praxis must integrate theory and practice with the local and global. Femi-digi-practioners should lead and learn from conversations in real communities about the impact, meanings, and power of the media. This should be done through site specific and problem based projects where we create solutions communally.

2) Working collaboratively and stressing and benefiting from the diversity of our approaches, training, experience, and positions leads to the best Media Praxis. We need to be brave enough to teach each other, work past specialization, and in the variety of languages in which we are comfortable and trained.

3) We must model what we want to create: a Media Praxis supporting engaged citizens who participate in power sharing, or “creative democracy,” radical pedagogy, ethical process, accountability and social justice enacted through and about the media.

The Resolution of MP:me

(After “The Resolution of Three,” by Dziga Vertov with Mikhail Kaufman and Elizaveta Svilova, April 10, 1923)

The situation on the digital front, namely YouTube, must be considered inauspicious.

As was to be expected, the first videos shown recall the old “industrial” models (slogan-like media; pithy, precise, rousing calls to action or consumption, or action as consumption; bite-sized, word-sized, postage-sized cinema; strong, intense, interchangeable, and forgettable films; the stuff of YouTube).

Therefore the Council of MP:me without waiting for my students to be assigned works and ignoring the latter’s desire to realize their own projects, is temporarily disregarding authorship rights and resolves to immediately publish for general use the common principles and slogans of the future revolution-through-YouTube; for which purpose, first and foremost, femi-digi-practioner (feminist digital practioner) Alexandra Juhasz (MP:me) is directed, in accordance with the discipline of Media Praxis (an enduring, mutual, and building tradition that theorizes and creates the necessary conditions for media to play an integral role in cultural and individual transformation, see my proposal for an on-line”book” on this topic at http://mediacommons.futureofthebook.org/), to publish certain excerpts from her chapter “Documentary on YouTube: The Failure of the Direct Cinema of the Slogan,” (to be published “ in Re-Thinking Documentary, ed. Thomas Austin [NY: McGraw Hill, 2008]) which shall sufficiently clarify the nature of that failure.

The Resolution of MP:me
In fulfillment of the resolution of the Council of MP:me on August 21 of this year, I am publishing the following excerpts here and now on this blog, “Media Praxis”:

The death sentence passed in 2007 by the femi-digi-practioner MP:me on YouTube, with no exceptions, holds true for the present as well. The most scrupulous examination reveals that what YouTube gains in access it lacks in knowledge; what YouTube achieves through open admission it loses in focused vision. While many single videos, and single artistic media experiments, might in themselves be properly directed to the emancipation of the digital (which for the most part is reduced to a state of pitiable slavery, of subordination to the imperfections and the shortsightedness of the slogan of dominant corporate media: the simplistic selling of ideas so as to move people to fight or buy, no matter), YouTube’s decided disinclination towards ongoing bonds is made manifest through a corporate, postmodern architecture founded on the transitory and evocative link. Meanwhile, the tradition of MEDIA PRAXIS demands not merely numbers, access, and reciprocity but also, at the same time, a connected and lasting base of knowledge, an associated community, and a will to action.

I do not object to YouTube’s undermining of television and the multiplex; I wholly approve of the use of the digital in every branch of knowledge, but I define these functions as accessory, as secondary offshoots of the digital.

The main and essential thing is:

Connections: linking past theories of radical media with contemporary political practices, and interrelating living communities of committed mediamakers with histories from which they can learn.Without theory, history, community, and politics, the expanded access enabled by (post) capitalism on YouTube is not yet all we might demand for the future of the digital.

I therefore take as the point of departure the use of YouTube as a communal, historical and contextual femi-digi-praxis, more perfect than any one human’s discrete knowledge, for the exploration of the chaos of media phenomena that fills space.
Femi-digi-praxis pays attention; it grounds and slows circulation through commitment, connection and complexity.

Femi-digi-praxis: I connect!
Femi-digi-praxis: I attend!
Femi-digi-praxis: I contextualize!

There you have it, citizens, for the first time: instead of music, painting, theater, cinematography, and other castrated outpourings.

Within the chaos of media, running past, away, running into and colliding; fragmented, cluttered, commericial–femi-digi-praxis looking backwards as well as to the future, I connect, attend, unite, and contextualize to theories, politics, history and community.